#Paws4 - Wellbeing campaign

Paws 4 is Incolink's 2022 wellbeing campaign featuring the furry friends in our lives.


Paws 4 is our campaign to promote the benefits that dogs bring to our health and wellbeing. A dog can encourage us to get out and about, get active, and be connected to our community.

A four-footed best friend provides unconditional love and support, which is especially important during tough times.

So let’s pause for (paws4) thought for a moment to share some of the science behind this.

Dogs make us feel less alone and are there when people can’t be.

Owning a dog can help you live longer. Studies suggest that dog owners have lower blood pressure levels and improved responses to stress. Patting a dog can reduce levels of cortisol, a major stress hormone.

We are more social with dogs. Walking with a dog makes you more approachable so it is easier to make connections with other people.

Dogs make us happier. They are natural mood boosters and just by being with them our level of oxytocin, the “love hormone” can increase.

During the Paws4 campaign, we will provide the opportunity for our members to share their dog experiences. You’ll be able to Pause4 for thought, exercise, connection and to build new habits.

Follow us on social media and share your doggy tales, photos and videos to celebrate our furry friends.